ARITZIA THE BOOK

A creative print design personal project for Canadian fashion brand Aritzia designed as a high-level touchpoint for in-store customers. The holistic design captures the brand essence while delineating the company's evolution, highlighting key in-house brands, and bringing the reader closer into the brand's world to take them from shopper to informed client. The 196-page book includes brand historical timelines, sourced interviews and photography as well as original photographic and design content in line with the company's creative direction at the time of production.